Amazon gets smart...

Down the right of my blog you can see my Amazon affiliate ads, which I though would display specials of the day, good deals etc. - that kind of thing generally.

So I was pleasantly surprised this morning when I saw how Amazon had cleverly picked up the context of my blog, and added in products related to topics I have recently blogged about, i.e. Bas Rutten, Global Warming and Bear Grylls.

It works in the much the same way as Google Adsense does, in that it crawls your site and checks for keywords, upon which it bases the content that it then displays.

Clever stuff.
What will they think of next? :)