Monday, January 21, 2013

WWSJD...? :)

Figured out the acronym yet?

Here's a clue - it has something to do with that Cupertino-based behemoth known as Apple Inc...
Well given their current position, the acronym should be pretty easy to work out:

- What would Steve Jobs do? -

English: Steve Jobs shows off the white iPhone...
Steve Jobs shows off the white iPhone 4 at the 2010 Worldwide Developers Conference
(Photo credit: Wikipedia)
Regardless of your opinion of Apple, it is clear that things are not quite as rosy for the company as they have been in the recent past.
Up until the iPhone 4s and the 3rd generation of the iPad, it looked as if the company were well set to become the world's next superpower.
Since the untimely departure of the man who is widely seen as the genius behind it all - the late, great Steve Jobs, the playing field has changed and Apple seem to have lost their edge somewhat, in a market that requires constant innovation to even think of keeping up with the pack.

I cannot even begin to contemplate what went on in the one of a kind brain that Steve Jobs carried around in his head, but he certainly had incredible vision and drive.
I imagine that once he had his mind set on an idea, nothing could get in the man's way until the idea was executed to absolute perfection.
Image representing Apple as depicted in CrunchBase
Image via CrunchBase

So with that in mind, just what would Steve Jobs do right about now?
The iPhone 5 is decidedly lukewarm when compared with past iPhone models, software updates on the iPad have resulted in serious WIFI connectivity issues, flagship phones from other companies are presenting a serious challenge (Samsung Galaxy S3, Nokia Lumia 920 to name but 2...), Apple Maps has been found to be sub-standard when compared to other Map / GPS / Navigation offerings... the list goes on.

So as Apple's share price continues to fall, formerly loyal Apple supporters are beginning to see the technology giant as less than infallible, and without the iron fist leadership of Steve Jobs at the helm, does Tim Cook have what it takes to turn things around?
I reckon that what Apple need is some serious innovation - Steve Jobs style.

What might that amount to? Who knows...
All I can say is that forthcoming iPhones, iPads and iDevices are going to have to pack some astounding new functionality, because no longer is the lure of the Apple logo sufficient for the company to stay at the top.

What's your take?
Is this just another tiny speed bump for the fruity-techno-giant, or is the game changing so rapidly that Apple will soon be having to scramble?
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