Just last night I saw the trailer for the apocalyptic movie "2012", soon to hit our movie circuits (maybe it already has...?). It showed off some cool effects depicting massive disasters and crazy geological happenings, effectively spelling the end of the Earth and humanity.
The tag line then read: "How will you survive?", which I think is a bit silly, being that an "apocalyptic" event by definition is an event in which nothing will survive :)
The "2012 Phenomenon" is largely based on the Mesoamerican Long Count Calendar, the supposed end-date of which falls on the 21st December 2012.
There are so many theories around this date, ranging from the end of the world as we know it, to large-scale worldwide spiritual transformation and "enlightenment" of humankind.
The point of view of scientists is largely sceptical, stating that there is no evidence of anything here on Earth or out in space that can reasonably be expected to wipe out the Earth.
What annoys me a bit is the viral marketing campaing that the makers of "2012" embarked upon, in a effort to gain pre-launch publicity for the film. The campaign centres around a the website http://www.instituteforhumancontinuity.org/ - a fictional body called "The Institute for Human Continuity".
The site states "... we know in 2012 a series of cataclysmic forces will wreak havoc on our planet. The IHC has developed a number of initiatives to prepare the world for this inevitability"
What a load of speculative nonsense - gullible internet users will be taken by this and totally buy into the hype of it. When dealing with a sensitive topic (The Apocalyse no less!!), the internet becomes a nasty tool of manipulation.
Well that's just my opinion... :)
What's yours?
Is the end really nigh?
Or will we all wake up on the 22nd December 2012 and curse having to go into the office once again... ;)
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