I tend to be a rather loyal consumer when it comes to brands.
I've always liked Nokia, and I have stuck it out with Cell C ever since I left MTN over 10 years ago, but there comes a point at which it just becomes illogical to flog a very nearly dead horse.
I am of course referring to the steady decline in popularity and market share of Microsoft's Lumia range (formerly Nokia), and how the decidedly lacking app ecosystem of Windows Phone has contributed to this factor.
At that point, apps weren't quite as big a deal as they are now, at least not to me.
I could do everything that I needed to, and for the most part I had all the apps that I required, with a decent piece of hardware to run it all on.
Also back then, Windows Phone was still gaining some traction, and developers were starting to work on more and more apps for the platform as a result.
Not so anymore it seems - all you see these days are Android and Apple logos all over the place.
This becomes especially troublesome when you work in the technology field daily - all the more reason to have all of the latest and greatest apps and tools at your fingertips.
Lately it just seems that the apps that I need the most, simply don't exist on the Windows Phone platform - very disappointing since the Lumia hardware has always been up for the challenge.
I then had an opportunity recently to play with the spaceship that is the Samsung Galaxy S7 - my mind was shredded when I started to grasp the sheer extent of the number and variety of apps that are available for Android.
This is of course common knowledge to Android users I would imagine, but for a Lumia user experiencing it for the first time, it's quite overwhelming.
The S7 also just does everything right - "it just works", as Apple once mistakenly claimed about every single one of their Macs... except this time, the S7 does just work, and damn well too.
Given my history with phones then, I would say that my next step would logically be to Android - possibly the Samsung S7, or whatever flagship is around when my upgrade is due early next year.
If you're an Apple user reading this, I can only begin to imagine what must be going through your head right now:
- "...what about the exploding Samsung battery???";
-"iPhones are the best!";
-"the new iPhone 7 has the best hardware in the world!" (probably all made by Samsung anyway ;))
-"iPhones are the best!";
Truth is, you either like a platform or you don't.
Of late, I've just warmed up to Android, and I like how Samsung releases smartphones that get people talking - not just about how they look or because they're "cool", but about the incredible technology and functionality that they pack into each new device that they release.
So let's have it - Samsung lovers, Apple lovers, Android lovers and haters, Nokia loyalists, Windows Phone lovers, Blackberry purists, bring it on.
What should I go for?